Friday, November 29, 2019

Outdoor-lifestyle retailer Essay Essay Example

Outdoor-lifestyle retailer Essay Essay Executive Summary BBQfun will be the taking outdoor-lifestyle retail merchant. catering to the turning demand for supplying new and renovated homes in the greater Brisbane country. The mixture offer of BBQs. out-of-door furniture and BBQ accoutrements will place BBQfun as best inclass for outdoor-lifestyle retailing. BBQfun will reinvent the manner people shop for outdoor-lifestyle merchandises. BBQfun will construct its repute on offering the fullest mixture of merchandises possible in our chosen Fieldss. integrating both local and imported goods with merchandises sold on easy to pull off long-run payment programs. Our after gross revenues service and 3 twelvemonth warrants will happen grip with a market dominated by low-quality. Situation Analysis BBQfun is close to come ining its 5th twelvemonth of operation. We will write a custom essay sample on Outdoor-lifestyle retailer Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Outdoor-lifestyle retailer Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Outdoor-lifestyle retailer Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Te initial rollout of shops has been good received. and selling is now critical to its continued success and future profitableness. The shop offers wide-ranging outdoor-lifestyle points on easy to pull off payment footings and supplies a three twelvemonth warrant on every point sold. The basic market demand is for quality. stylish and alone outdoor-lifestyle points that caters to the house-proud demands of our market. Market Summary BBQfun possess good information about the market and knows a great trade about the common properties of our most prized and loyal clients. BBQfun will leverage this information to better understand who is served. their specific demands. and how BBQfun can break communicate with them. Market Demographics †¢ Accessibility. The frequenter can derive easy entree to the shop with minimum delay. †¢ Customer service. The frequenter will be impressed with the after gross revenues service and Guarantees. †¢ Competitive pricing. All products/services will be competitively priced comparative to comparable high-end outdoor-lifestyle lines. Above all. BBQfun believes that easy to entree shops with extended picks in our chosen Fieldss. that are sold on an easy to pull off payment program with a three twelvemonth warrant are the keys to our customer’s demands and wants. Market Tendencies The market tendency for outdoor-lifestyle shops is headed toward a more sophisticated and informed client. The outdoor-lifestyles frequenter today relative to yesterday is more sophisticated in a figure of different ways. †¢ Item quality. The penchant for high-quality points is increasing as clients are larning to appreciate the qualitative differences. †¢ Unique. Our frequenters appreciate the chance to include outdoor-lifestyles in their place that stand out from the mass produced and sold low quality points. †¢ Selection. Peoples are demanding a larger choice of picks. they are no longer accepting a limited offer in outdoor-lifestyles. The ground for this tendency is that within the last twosome of old ages at that place has been an detonation of media in the signifier of Television shows and magazines that have promoted alien and different outdoor-lifestyles. Our frequenters no longer necessitate to accept a limited figure of options. With more picks. frequenters have become more sophisticated. This tendency is intuitive as you can detect a more sophisticated frequenter in larger metropolis markets such as Sydney or Melbourne where there has been more picks available. BBQfun strongly believes that clients are more interested in scope of merchandises. after gross revenues service and easy to pull off payments than any other issues. These are the grounds that they will shop with us and go loyal frequenters. Technological developments with the broadband rollout across greater Brisbane and Australia is opening up important chances for cyberspace shopping and for supplying information for our clients about our merchandise scope. Market Growth In 2008. the National outdoor-lifestyle market reached $ 300 million dollars. Outdoor lifestyle gross revenues are estimated to turn by at least 6 % for the following few old ages. This growing can be attributed to several different factors. The greater disposable household income from the two income households. the greater handiness of low-cost and interesting quality imports with the high value of the Australian dollar and the selling by popular Television shows like ‘Homes Beautiful’ and ‘Better Outdoor-lifestyles’ . Economy Based on economic prognosiss. BBQfun assumes that involvement rates are remaining steady and so will hold no affect on disposable income. The same premise is made about employment degrees. where BBQfun assumes that unemployment degrees remain the same at 4. 7 % . Political From research carried out. BBQfun identified that the Government focal point and accent in future legislative way will be about ‘growing the economy’ and ‘population base which BBQfun sees as a positive for their concern theoretical account. There is besides a strong push for environmentally sound concern patterns in the legislative model. BBQfun. as concern runing in Australia. will stay by the jurisprudence in all its traffics and comply with all statute law that impacts on its concern activities. SWOT Analysis The undermentioned SWOT analysis captures the cardinal strengths and failings within the company. and describes the chances and menaces confronting BBQfun. Strengths †¢ Excellent staff who are extremely skilled and knowing about outdoor-lifestyles. †¢ Great retail infinite that is bright. functional and efficient for a commercial urban territory.†¢ High client trueness among repetition clients.†¢ Assortment offerings that exceed rivals offerings in quality. scope and handiness. Failings †¢ A limited selling budget to develop trade name consciousness due to the deficiency of critical mass and shop screen.†¢ The battle to continually fund the turning long term refund programs taken out by our clients. Opportunities †¢ A turning market in a high growing country with a important per centum of the mark market still non cognizant of BBQfun’s offer.†¢ Increasing gross revenues chances outside of our mark country – greater Brisbane. Menaces †¢ Competition from local mugwumps that can cut down monetary values as proprietor operators lower than our staff tally shops.†¢ Competition from National ironss traveling into the Brisbane market.†¢ A slack in the economic system cut downing customer’s disposable income spent on outdoor-lifestyles. Competition National Competition †¢ The Yard: has a limited choice but important deepness. All Australian made. No important selling or publicity. The monetary value point is high. but the quality of merchandises are rather good. Not in Brisbane. Largely in Sydney and Melbourne. †¢ BBQ’s R us: Broad scope of outdoor-lifestyle merchandises including bangles and trappingss. Tonss of inexpensive imports. Concentrating on established markets. Strong in the replacings section. Not in Brisbane. Largely in Melbourne and Adelaide. †¢ Outdoorz: Large operations of merely a few shops per metropolis. Mass markets out-of-door life styles at good value monetary values. No imported goods. Extensive advertisement. Low to medium quality. Not in Brisbane. Strong in the replacing section instead than new and refurbished homes. Strong in other capital metropoliss. Local Competition †¢ All mugwumps. These shops are owned by single proprietor operators. Ranges vary harmonizing to proprietor penchants. Very small imports. Largely retailing Australian manufactured goods. Jointly their mean item sale monetary value is $ 250. hold a market portion of 48 % . and are turning at approximately 8 % per twelvemonth. BBQfun do non see the rivals altering their selling scheme or merchandise offer in the foreseeable hereafter. Growth and Share Analysis New homes – growing in possible clients 10 % . Estimated Brisbane client Numberss in 2010 is 95. 000. Renovations – growing in possible clients 7 % . Estimated Brisbane client Numberss in 2010 is 35. 000. Replacement – growing in possible clients 5 % . Estimated Brisbane client Numberss in 2010 is 120. 000. Service Offer BBQfun has created a outdoor-lifestyles scope of retail merchandises that are differentiated and superior to rivals. Customers can see the quality of the merchandise as it is displayed in the shops. The following are features of the merchandise: 1. BBQfun’s recognition offer is backed by a top grade bank.2. Imported merchandises make up 33 % of the mixture.3. The 3 twelvemonth warrant is alone in the market topographic point.4. Broadest possible scope in chosen Fieldss. BBQfun’s prides itself on supplying service that is on par if non better than any of the local independent shops and far in surplus of the national ironss. BBQfun will guarantee that all facets that are involved in the bringing of satisfaction to the client will work utilizing an incorporate attack. At a Glance–The Prototype BBQfun Shop: †¢ Location: a commercial. suburban vicinity. or urban retail territory.†¢ Design: bright and functional.†¢ Size: 1. 000 to 1. 500 M2.†¢ Employees: 15 to 20 full clip plus casuals†¢ Types of minutess: 60 % hard currency. 40 % on long term refund program. Keies to SuccessLocation.BBQfun’s site choice standards are critical to success. Scott Bremmer. former spouse of an international concatenation. helped us place the undermentioned site choice standards: †¢ New brooding populations.†¢ Shopping patterns necessitating easy entree.†¢ Customer auto parking counts. Critical Issues BBQfun is still in the bad phase as a possible franchise construct or joint venture. Its critical issues are: †¢ Committed to gross revenues growing which allows for greater options in import mixtures and in decreased monetary value with volume bargains. This will advance our singularity and contribute to improved net income borders. †¢ Continue to finance the easy manage long term refund program for clients. †¢ Locate in easy entree sites near to the turning markets in new home development. Marketing Strategy BBQfun’s advertisement budget is set at $ 250. 000 for the twelvemonth. The advertisement plan will aim local letter-box beads. wireless and magazines. BBQfun’s will make direct mail and local advertisement. with voucher inserts in the BrisNews magazine probably to be the most successful of the runs. BBQfun will seek to acquire articles about BBQfun into the BrisNews magazine. Previous characteristics in the BrisNews magazine has seen a dramatic addition of gross revenues instantly after the article was published. Mission BBQfun’s mission is to supply clients with the most extended mixture of quality outdoor-lifestyle merchandises available in the market. Our after gross revenues service is 2nd to none supported by our easy to pull off long term refund programs which make unique. imported and high quality outdoor-lifestyle low-cost to all. BBQfun exist to pull and keep outdoor-lifestyle clients wishing to buy merchandises that give our clients pride in their places. Our services will transcend the outlooks of our clients. Marketing Aims 1. Increase gross revenues from $ 15million per twelvemonth to $ 20million per twelvemonth in the following three old ages 2. Increase our trueness clients list from 10. 000 to 16. 000. 3. Establish trade name acknowledgment in Brisbane so that at least 2 in 3 people recognise our trade name in a random study taken in 18 months clip. 3. 3 Fiscal Aims 1. A double-digit growing rate for each future twelvemonth.2. Reduce the overhead per shop through disciplined direction of disbursals.3. Continue increase our gross net income borders.Target SellingThe market can be segmented into three mark populations: †¢ New homes – by and large want to buy full suites. Typically shopped as twosomes. Price sensitive to a point but co-ordination is the highest precedence. †¢ Renovations – demand for high quality and different points. Unique and alien over rides monetary value concerns. †¢ Replacement – basic functional merchandises that replace and interrupt or have on point. Single shopper. Cheap monetary value required. The BBQfun clients are largely aged between 20 and 50. doing up 50 % of the new and renovated brooding market. Outdoor-lifestyle shops have been really successful in base entirely. extended auto park entree. shut to new lodging estates being established. These countries have households who have household disposable incomes of over $ 40. 000 per twelvemonth. Combining several cardinal demographic factors. BBQfun arrives at a profile of the primary client as follows: †¢ Sophisticated people who are house proud. †¢ Shoppers who will drive to an easy to entree shop.†¢ A clients who requires payment programs to distribute their committedness over an drawn-out period. †¢ Renovators and new place builders†¢ 20-50 twelvemonth oldsPositioning BBQfun will place itself as a wide mixture. quality. alone outdoor-lifestyle retail merchant. Brisbane consumers who appreciate high-quality and singularity will acknowledge the value and alone offerings of BBQfun. Patrons will be individual every bit good as households. ages 20-50. BBQfun’s placement will leverage their competitory border: †¢ Product. The merchandise will be broad runing. quality and unique. It offers the house proud client a different option from the inexpensive mass produced offer prevalent in the market †¢ Service. BBQfun offer the lone 3 old ages warrant in the market. Our easy play payment strategy is merely what our mortgage refunding clients welcome. Our experient staff can help with merchandise cognition 2nd to none in the industry. By offering a superior service in scope and singularity. BBQfun will stand out comparative to the competition and accomplish our aims. Scheme Pyramids The individual aim is to place BBQfun as the premier outdoor-lifestyles shop in the greater Brisbane country. commanding a bulk of the market portion within five old ages. The selling scheme will seek to first make client awareness sing their services offered. develop that client base. and work toward constructing client trueness and referrals. The message that BBQfun will seek to pass on is that BBQfun offers the widest. most alien. easy entree outdoor-lifestyle merchandises in Brisbane. This message will be communicated through a assortment of methods. The first will be direct mail. The direct mail run will be a manner to pass on straight with the consumer. BBQfun will besides utilize ads and inserts in Brizzy magazine. The last method for pass oning BBQfun’s message is through a grassroots PR run. This run will ask for people from Brizzy for tiffin to acquire articles written about BBQfun into the intelligence. Because of this degree of effectivity and low/zero cost. BBQfun will work hard to acquire imperativeness in the Brizzy. BBQfun besides believe that the local frequenters far prefer to have information from the shop via circulars in the letterbox. Marketing Mix BBQfun’s selling mix is comprised of these following attacks to pricing. distribution. advertisement and publicity. and client service. †¢ Pricing. While BBQfun will monetary value at comparable monetary values for comparable quality. it will non be inexpensive. We push value over inexpensive and back this up with a 3 twelvemonth warrant. †¢ Distribution. BBQfun merchandises will be distributed through a concatenation of retail shops which clients can entree easy via the big auto parking agreements. †¢ Ad and Promotion. The most successful advertisement will be ads and inserts in the Brizzy every bit good as a PR run of informational articles and reappraisals besides within the Brizzy. Promotions will take the signifier of in shop amusement and competitions with awards to alien abroad finishs. †¢ Customer Service. BBQfun’s doctrine is that whatever needs to be done to do the client happy must happen. this investing will pay off with a ferociously loy al client base who is highly vocal to their friends with referrals. Merchandise development It is envisaged that new merchandises will be developed on a regular footing in line with alterations in client gustatory sensation which is targeted at every 12 months. The program for merchandise testing is to prosecute market research houses. By acquiring feedback from these houses. alterations can be made or merchandises ‘canned’ so that merely tested and proved merchandises make it onto the shop assortment list. Marketing Research During the initial stages of the selling program development. several focal point groups were held to derive insight into a assortment of frequenters of outdoor-lifestyle shops. These focal point groups provided utile penetration into the determinations. and determination devising procedures. of consumers. An extra beginning of market research that is dynamic is a feedback mechanism based on a suggestion card system in shop. The last beginning of market research is competitory analysis/appreciation. BBQfun direction will continually see local outdoor-lifestyle shops for two grounds. The first is for competitory analysis. supplying BBQfun with timely information sing other store’s service offering. The 2nd ground is that local concern proprietors. are frequently portion of an informal fraternal organisation where they support each other’s concern. Financials. Budgets. and Forecasts This subdivision will offer a fiscal overview of BBQfun as it relates to the selling activities. BBQfun will turn to Break-even Analysis. gross revenues prognosiss. expense prognosiss. and how those link to the selling scheme. Break-even Analysis The Break-even Analysis indicates that $ 1. 1 million in gross revenues per twelvemonth will be needed to make the break-even point. Fixed costs are estimated at $ 150. 000. Variable costs are 40 % of gross revenues. therefore gross revenues of $ 1. 0 million will be sufficient to pay for the fixed and variable cost. Gross saless Forecast The first twelvemonth of the program will be used to acquire the coffeehouse up and running. By twelvemonth two things will acquire busier. Gross saless will bit by bit increase with profitableness being reached by the beginning of twelvemonth two. Gross net income is anticipated at 50 % . Ongoing gross revenues prediction will be to utilize the services of Cannon’s Consultants who will rede on all facets of the selling map that BBQfun will be engaged with. Cannons will besides be given entree to the selling cost informations so that they can sporadically analyze and formalize selling costs in line with industry benchmarks. They have ever been the preferable advisers because they are locally based unlike the national group of advisers. Brown A ; Holingsworth. based in Melbourne.

Monday, November 25, 2019

Absurdity in The Stranger essays

Absurdity in The Stranger essays The Stranger contains a strong notion of absurdity; the useless attempt humanity makes to find rational order where none exists. Philip H. Rhein believes that Camus asserts that individual lives and human existence in general have no rational meaning or order. Though Camus does not openly refer to the notion of absurdity in The Stranger, events that occur in the novel are perfect examples that life is absurd: the story of the Czechoslovakian man, Salamano, and the trial of Meursault. While in jail, Meursault thinks about the story of a young Czechoslovakian man who left his village, made a fortune, and returned to his village in disguise to see his mother and sister. He planned to reveal his identity after showing off his wealth. Unfortunately, his mother and sister killed and robbed him before he could reveal himself. Rhein believes that the absurdity of life is emphasized by the story of the Czech...although Meursault finds the story unbelievable from his point of view. There is no reason for the son to have died. His ironic fate does not comply with any logical or ordered system governing human existence; his death is a meaningless tragedy that defies rationalization or justification. Salamano, Meursaults neighbor, has a dog that he beats and swears at. One evening his dog runs away and Raymond and Meursault find Salamano searching for it. That night, Meursault hears Salamano crying in his room. Later, Salamano talks with Meursault and states that he is sure that Meursault loved his mother, despite the fact that Meursault offers no evidence to support this. Some view this as Salamano himself supplying the rational order that he desires to find in the world. The way Salamano turns the conversation suggests that Salamano uses the discussion to displace his own guilt. Salamano assumes that Meursault really loved his mother despite sending her away, just as he loved his dog even though he be...

Thursday, November 21, 2019

Corporate Governance & Ethics Case Study Example | Topics and Well Written Essays - 3500 words

Corporate Governance & Ethics - Case Study Example The drugs manufactured by the company targets diseases such as asthma, viruses, infectious diseases, diabetes and digestion related complications (Mathew, 2011). The drug Industry controls a significant amount of the global revenue with drugs constituting over 10% of medical cost in the United States. It is also considered as one of the fastest growing segment in the world economy with significant research being conducted with pharmaceutical giants like GlaxoSmithKline international. A number of patents and ethical issues that guide the processes of drug discovery, clinical trials and marketing control the pharmaceutical industry. In this paper, ethical issues that guide the pharmaceutical industry will be analysed with emphasis placed on the practices of GSK and how lapses in the ethical practices has affected its ability to market high quality products. The processes of ensuring ethical practices within pharmaceutical discoveries, marketing and post market surveillance will also be evaluated to identify how GSK failed to prevent future ethical dilemmas. Ethical mistakes and conducts have a number of consequences on the reputation of a company as it affects the attitude of the market towards the company. The paper will also evaluate the impacts of ethical lapse at GSK on the market and how this affected the sales and market control. GlaxoSmithKline scandal also occurred in sections of china and this was revealed following an investigative report released by the Chinese government. This paper will also provide detailed description on why the GSK scandal happened on china and the impacts that the scandal affected the reputation of the company in china (Mathew, 2011). Ethical lapses and their impacts at GSK Ethical issues and litigation affects the position of a firm and the credibility of its products especially if the lawsuit against the company succeeds. A number of ethical lapses at GSK have been attributed to increased litigation claims against the company a nd these have had significant effects on the quality of their products and the market response. A wide range of criticism have been levelled against GSK for lack of adherence to drug testing and safety issues and this has resulted to a number of litigation measures which have consumed a significant amount of the total revenue generated by the company. Chief among the accusations that have been made against the company include intentional marketing of drugs with detrimental impacts on the health of patients. One of the main ethical misconducts that have had significant impact on the reputation of the company is the production of avandia drug in Cidra Puerto Rico. A report by Cheryl Eckard in 2010 revealed a number of ethical lapses in the production processes at the GSK plant in Cidra, Puerto Rico. Eckard, a quality assurance manager employed by GSK was assigned to assess the manufacturing conditions of the companies processing plant in Puerto Rico. In her report, she indicated the w anting condition of the processing plant and recommended for the halting of the production immediately to allow for a review and upgrading of the plant. However, this recommendation was ignored by the plant supervisor, who allowed for continued production and sales of the drugs despite the dilapidated condition of the plant. Despite her recommendations, which were meant both, improve the production pr

Wednesday, November 20, 2019

Insanity Defense Essay Example | Topics and Well Written Essays - 500 words

Insanity Defense - Essay Example Following a brief comparative definition and discussion of each, this essay will argue in favour of ALI as the better of the three models. The M'Naughten standard came into being in 1843 and derives from the case of Daniel M'Naughten. M'Naughten, in a failed attempt to assassinate the British Prime Minister, killed his secretary (Huckabee, 2000). His reason for doing so was his belief that the Prime Minister was responsible for all of his personal misfortunes. Several witnesses testified to M'Naughten's apparent insanity and a jury found him not guilty by reason of insanity. In their review of the verdict, the House of Lords reversed it and established the M'Naughten standard which specified that a person was not guilty by reason of insanity if he/she could not distinguish between right and wrong. This rule was subsequently adopted in the United States, in some states without modification and others with modification. It is important to note that one of the primary weaknesses with the M'Naughten standard lies in its failure to account for control. Some may know that their actions are wrong but, nevertheless, are unable to control themselves. As such, some states added an "irresistible impulse" modification to the M'Naughten standard (Huckabee, 2000). The Durham test was adopted as a direct outcome of

Monday, November 18, 2019

Jews and Race in the United States Research Paper

Jews and Race in the United States - Research Paper Example This paper illustrates that according to the United States Supreme Court, the Jews are considered a race. This consideration was made for the purpose of establishing an anti-discrimination law, which was an important issue at that moment. They reasoned that when these laws were passed, people regularly spoke of the ‘‘Jewish race’’ in the same way as the ‘‘Negro race’’, hence the legislators main purpose was to protect this idea. However, many of the Jews were offended by the decision that was made by the legislators. The idea of Jews being considered as a race brought into mind the nightmarish vision of Germany, where the Jews were considered as a race, as well as an inferior race that was supposed to be rounded up in the ghettos and like a vermin, be exterminated. When the emotional part of this issue was put into consideration, the Jews were not considered as a race. On the other hand, race is a genetic distinction that refers to people who have shared the genetic traits and ancestry. Race is like a DNA and so it cannot be changed. In this case, an example to prove this fact is that, when an individual is an Asian, there is no way one can become a black no matter how much one wishes or desires. Jews own the Hollywood and the media in the USA. After an opinion, which took place on December 6, it was clearly shown that the Jews dominate Hollywood today in the USA. Their presence in the Hollywood happens to be a historical fact. Most for the producers and directors of the Hollywood are Jews, and that proves the fact that the Jews have taken over the Hollywood industry. In the USA, since Hollywood has the BIG MONEY as some refer to it as one has to be in favorable terms with the Jews since it is the Jews Agents that are in the theatre chains . One must liaise with them so that it becomes easy when you want to purchase a film story as well as signing stars into the contracts. In the year 1989, the Japanese Sony C orp decided not only to purchase the Columbia Pictures and the Tri-Star films, but also put the direction of the studios in charge of Jon Peters and Peter Guber, two young Jews that received the sum of half a billion plus an extra bonus. The production company owned by on Peters and Peter Guber was sold to Sony Corp for $200 million; In the case of Universal Pictures, it is 100 percent controlled by Jews. The chairman of MCA which is a parent company is called Lew Wassermann . The president of the same is Sidney Sheinberg and the film head is Thomas Pollack. They were behind the success of Do the Right Thing as well as The Last Temptation of Christ, both considered as anti-white and anti-Christian films respectively. On the other hand, Jew Barry Diller, who represents Married with Children, owns Fox TV . Rev. Donald Wildmon’s American Family Association has condemned the broadcasting for showing sexual, profane and un-Christian plots. Similar to the majority of Jews in media, the Jews in Hollywood lean towards secularity; their film productions are embedded neither in Judaism nor in Christian principles. However, there’s a misunderstanding regarding to the affirmation that the Jews control Hollywood. This is not the right phrase to use, but in essence, a lot of Jews work in Hollywood. According to Foxman, rather than use the term control, it would be wise to conclude that in Hollywood many directors and managers happen to be Jews; for instance all Paramount film studios are under the administration Jews. Moreover, Foxman stated that he is full of pride about their accomplishment. He believes that the Jews are represented in a

Saturday, November 16, 2019

The Basic Concepts Behind Data Bases Information Technology Essay

The Basic Concepts Behind Data Bases Information Technology Essay Databases are collection of raw fact and figures or in single word we can say data in digital form, databases are classified on the basis of their content like text document, bibliographic and statistical etc. Databases are managed by software called DBMS (Database Management System), DBMS are responsible of storing, retrieving, accessing, security, backup and querying the data as fast as possible and in most efficient way. One of the most trusted DBMS in market is ORACLE DBMS. ORACLE is the most trusted in market and almost each and every organization uses it. One of the best security features of ORACLE is Secure Database Access.SDA is based on three things which are Under USER MANAGEMENT comes how much space has to be provided to each user, what level of access has to be provided to users, the space and rights of one user does not interfere with other. Under PASSWORD MANAGEMENT come the default passwords of users, defining the password complexity, deciding the password expiry time limit, password lock facility etc. Under RESOURCE LIMTS comes deciding CPU time, logical reads, concurrent session per user, idle time, amount of private SGA for shared sessions. The above mentioned security features comes with any enterprise level operating system for example SUN SOLARIS a UNIX flavored OS has all this security features where there is separate file system for all users, each and every file system and file has access permission defined for the root, the user and others, passwords for each user is there and they are stored in encrypted form and for each and every user the resources are defined. Briefly describe the purpose of firewalls and how they work, including a comparison of at least three principal types. Firewalls are a type of hardware or software which is used to protect the system or network. Firewall acts as fences around the system or network which do not allow anybody who wants unauthorized access or after access tries to do some sort of damage. To protect ones data and network Firewalls employ a number of technologies, of which the first one is simple set of rules means all the ports should be closed initially and as one goes with applications there must be ports defined for them and only those ports are opened for those applications to use, open ports are like holes which any hacker can use to access your system. There are 2 physical types of firewalls software and hardware, software firewalls are mostly used in home environment like the one provided by Nortel and McAfee, they are responsible for protecting you home pc against any sort of external attack. Hardware firewalls are commonly used in business environment, they are dedicated units which have the external world plugged in outside and the trusted network from inside and they are often available as a pair so that failure of one unit does not make the network open for attack. Both type of firewalls use a number of different techniques to keep your system and network safe, the first thing described is a rules based or packet filter system, here all data in and out is scanned to see that is in and out to trusted ports on the system and possibly even trusted IP addresses. Proxy server, this is in between the outside world internet and the trusted inside world network it scans all packets of data and make sure if they meet the packet filter rules before passing data to the machine in the trusted network. This adds a layer of security by never allowing the internet system come in direct contact with the trusted machine, network address translation do not make your internal IP address visible to the internet. A proxy server is great against brute force attacks. What are the differences between public key encryption methods and symmetric key encryption methods? Please provide one example of each category. The cryptographic technique based on two keys a public key available to all and a private/secret key known only to the person intended to have it. An important part to the public key encryption is that the keys are related in such a manner that only the public key can be used in encryption of the messages and only the corresponding private key can be utilized in decryption of messages. By no chance one can get private using the public key. Public-key encryption like Pretty Good Privacy (PGP), are growing in popularity for transferring information through internet. They are highly secure and comparatively simple to use. The one difficulty with public-key encryption is that one need to be aware of the recipients public key so that he/she can encrypt a message. What is required therefore is a global registration of public keys Symmetric key encryption for both encryption and decryption uses a same secret key. Exchange of message requires exchange of keys also among users. Message encrypted with secret key can only be decrypted with same secret key Secret-key algorithm is used in symmetric key encryption. Symmetric key encryption techniques are also called content-encryption algorithms. The big limitation of secret-key algorithm is the requirement for sharing the secret-key. This can be overcome by deriving the same secret key at both ends by using a user supplied text string or we can say password based on password-based encryption algorithm, other way round is to securely exchange the secret-key among themselves. Size of the key defines the strength of the symmetric key encryption used. Consider the following cipher text: EHWWHU EH GHVSLVHG IRU WRR DQALRXV DSSUHKHQVLRQV WKDQ UXLQHG EB WRR FRQILGHQW VHFXULWB (Edmund Burke) a) Decipher the cipher text above using a 26-character Caesar Cipher. Explain your reasoning Explain how you would quickly determine if the above cipher text is the result of a simple substitution or a transposition cipher, also explaining the difference between each. Please justify your answer. The cipher text gets decrypted to BETTER BE DESPISED FOR TOO ANXIOUS APPREHENSIONS, THAN RUINED BY TOO CONFIDENT SECURITY A shift of 3 was used to give the output as the quote mentioned above. The above cipher can be determined as simple substitution cipher as we can list down the two alphabet words in English and shifting each alphabet to certain position gives any one of the word. Substitution cipher is all about replacing one character or alphabet with other and transposition cipher is all about jumbling of the words together instead of replacing characters, transposition cipher changes the order of the characters and can be analyzed by frequency analysis. Unfortunately your computer has been infected by some malicious code and you do not know when this infection happened. Luckily you have performed backups on a weekly basis since you acquired your computer. Your idea is to use the backups starting from the beginning, rebuilding the first backup and so on, applying all changes in order. Discuss the feasibility of this approach offering ways to improve it, if necessary. This is the safest way of rebuilding computer again and would definitely solve the issue as this is the gradual step by step up gradation of the system and would bring the system to state where it was infected but without the problem. What I feel like if we start restoring the system from back rather than doing from start and checking for the stability of the system. This approach saves time and effort as after restoring first only you have the probability of solving the issue or what we can do is not do one by one incremental steps but keep an interval of the backups and do. Please compare and contrast incident response plans and business continuity plans. List heir key elements (what would one expect to see in such a document?) The incident response plan is defined as what make up a security incident and highlight the phases of incident response. The incident response plan document is focused on how information reaches the appropriate personnel, investigation of the incident, bringing down damage and strategy to respond, documentation and evidence preservation. The incident response plan consists of responsibility area and pen down and brings in effect procedures for handing security incidents. The document emphasizes on the considerations required to create an incident response plan. The incident is formulated to safeguard against intrusion to organizational resources. An incident is defined as information confidentiality loss, data integrity compromise, theft or damage of IT assets like computer, printer etc, service denial, misuse of assets or services or data, system infection by malicious software, unauthorized access, system abnormal behavior, alarms for intrusion detection and their responses. The incident response goals are incident occurrence verification, business restoration continuity, minimized incident impact, determine the way of attack, prevention against future attacks, response time of security and incident should be improved, illegal activity prosecution, situation and response has to be made aware to management. The incident response life cycle begins by incident preparation, then comes the discovery of the incident, notification, analysis and assessment, response strategy, containment, re infection prevention, affected system restoration, documentation, preservation of evidence, external agencies notification, update policies and response review. The business continuity planning is required for making an organization safe from internal and external threats and identifies the soft and hard assets to provide effective recovery and prevention of the organization. The following threats are there to an organization as Staff death or injury, building are damaged, loss of communication and IT infrastructure, disruption in transport making staff unavailable, stress and demoralization in staff, other business disruption or closing down on which a company is dependent, reputation damage and business change demands. To cover up the following threats following steps should have been planned sufficient workforce with right expertise and motivation to manage and lead the organization, access to key IT system and records, staff communication should be reliable and clear, ability of paying the staff in case of crisis also, product and services procurement and media demand responses. The steps involved in developing a business continuity plan in systematic way are analysis of business, risk assessment, strategy development, plan development and plans should be rehearsed. One hundred years ago, Louis Brandeis and Samuel Warren warned us that, Numerous mechanical devices threaten to make good the prediction that what is whispered in the closet shall be proclaimed from the housetops.' Cryptography is an enabling technology for self-help privacy. Conversely, cryptography can be used to conceal criminal conspiracies and activities, including espionage. a) How have computers changed the ways in which we have to keep certain information private? b) What new threats do computer systems and networks pose to personal privacy? Conversely, what threats are enabled or enhanced by computer systems and networks? c) How does cryptography help or hinder protection of privacy and public safety? d) What policies are needed and appropriate in a networked world regarding the use of cryptography? e) Consider a public key encryption. Ann wants to send Bill a message. Let Annpriv and Annpub be Anns private and public keys respectively. The same for Bill (Billpriv and Billpub). i) If Ann sends a message to Bill, what encryption should Ann use so that only Bill can decrypt the message (secrecy)? ii) Can Ann encrypt the message so that anyone who receives the message is assured that the message only came from Ann (authenticity)? iii) Is it possible for Ann to devise a method that will allow for both secrecy and authenticity for her message? Please justify your answer. Computers help a lot in keeping private informations secure. With all the security features into the system like firewalls and other security features one can keeps his/her information secure from un authorized access. Initially for keeping the information private one has to classify the physical files or documents having information as classified or confidential and have to be kept in safe custody so that unauthorized access is not there, the initially the information transfer has to be taken through physically under supervision but with computers and secure software systems and various encryptions which are efficient and complex to break, transport of information has become easy without any extra effort. With increasing use of information technology in form of computers has also created new types of threats where hackers who are experts in breaking the system security and network security and get easy access of ones private data. People use the information transfer and other IT mea ns to transfer information which cannot be scanned by authorities for example terrorist organizations uses the networks and other safe methods to transport the information which could not be easily get hold of decrypted by organizations working against them. The biggest advantage of public key cryptography is the secure nature of the private key. In fact, it never needs to be transmitted or revealed to anyone. It enables the use of digital certificates and digital timestamps, which is a very secure technique of signature authorization. We will look at digital timestamps and digital signatures in a moment, but as discussed above cryptography can be used by organizations or individuals involved in wrong activities to transfer data which cannot be caught or decrypted by authorities working against them, hence cryptography can go against world peace. Cryptography use should be mandated for the right purposes. There are few cryptographic policies that have been challenged, both literally and figuratively. In particular export controls, key escrow and government control have been issues argued recently, with final decisions still unresolved. International agreements and foreign decisions regarding these topics have influenced the current U.S. position. Ann should use the public key encryption method to send a message to Bill. Ann can create her digital signature of the message using the private key which can be verified using public key to see message is authentic. Yes Ann can use public key encryption for encrypting the message to maintain the confidentiality or secrecy of message and she can use digital signatures with public key encryption to maintain the authenticity of the message.

Wednesday, November 13, 2019

Wuthering Heights versus Thrushcross Grange :: essays research papers

In Emil Brontà «'s novel "Wuthering Heights" the two main residences, Wuthering Heights and Thrushcross Grange, are both grand, wealthy houses lying near the wild, Yorkshire moors, "completely removed from the stir of society" (pg1). Besides these similarities though, they are almost exact opposites. Wuthering Heights is associated with passion, nature and the elemental whereas Thrushcross Grange epitomises civilisation, peace and order. The characteristics of both abodes are also evident in their respective residents. I will examine the distinct differences in their interior and exterior appearance as well as their inhabitants. A first difference is the location and exterior of the two residences. Wuthering Heights is built on high ground where it is subjected to severe storms. It is ?strong?, its ?narrow windows are deeply set in the wall? (pg2). The front is decorated by ?grotesque carving(s)? displaying a ?wilderness of crumbling griffins? (pg2). All the above depict Wuthering Heights as unwelcoming, rugged, gloomy yet natural and elemental. Thrushcross Grange on the other hand lies in a pleasant, sunlit valley below the moors where it is sheltered from adverse weather. It is surrounded by a walled park with well-kept gardens. Flowerpots decorate the windows, which are ?only half closed? by the curtains emitting a warm, amiable light (pg43). These features give the impression of a civilised, sophisticated, serene house. Apart from the exterior contrasts, the interior of the two households is also profoundly different. The furniture at Wuthering Heights is primitive: a ?vast oak dresser? and ?high-backed? chairs (pg3), meat and guns hang from the roof and Lockwood discovers a ?heap of dead rabbits? (pg8) ? further signs of nature but also of violence and danger. The huge fireplace ?glow(s) delightfully in the radiance of an immense fire? (pg7). This symbolises power, danger, uncontrollability and, foremost, passion. The dogs kept at Wuthering Heights are ?wolfish?, ?hairy monsters? with a ?guttural gnarl? (pg4,15). At Thrushcross Grange however, Edgar and Isabella quarrel over a small pet dog, which they both want to cuddle. Contrastingly, the fire at Thrushcross Grange is at first extinguished. When it glows, it gives off a harmonious but dull light. Thrushcross Grange is beautifully carpeted and furnished, with a ?pure white ceiling bordered by gold?, from which a chandelier hangs (pg44). Unlike Wuthering Heights? elemental interior, Thrushcross Grange is tranquil and refined. The two houses contrast not only in appearance but also in the characters of their inhabitants, especially in Heathcliff and Edgar.

Monday, November 11, 2019

Resistance of a Wire †Triple Science Essay

I also will be measuring the wire using a meter ruler and will be keeping the temperature down by keeping the power pack level at 2volts. Apparatus 1. 1 Metre Ruler 2. 1 Power Pack 3. Sellotape 4. Variable Resistor 5. Ammeter 6. Voltmeter 7. Constantan wire Method I connected my circuit together as shown in the diagram above. I attached the wire to the meter ruler using pins. As I carried on doing the experiment I adjusted some of the wires to make sure everything was correct and in place. Steps: 1. Adjust one metre length of constantan wire onto the metre ruler, and added the pins. 2. Adjust and connect all the wires together 3. Turning on the power pack. The voltage and current are then read off the ammeter and voltmeter 4. The power supply then turned off, and the crocodile clip moved to the next position I counted the seconds of how long the power pack was on for to test for the investigation, my partner then read the results, and wrote it down, while I moved the clip to the next position. I double checked my results, making sure I was close to the true value, so I had no outliers. Results. When doing my experiment on the different lengths of the wire, I double checked everything, to ensure that everything was correct, and there was no in-corrections. I recorded my results in the table below: Length (cm) Voltage (V) Current (I) Resistance (a ¦) Voltage (V) Current (I) Resistance (a ¦) Voltage (V) Current (I) Resistance (a ¦) 1I saw that I had no outliers. I then calculated the means of the voltage, current and then from that calculated the resistance (V/I). R1 R2 R3 Mean Range From the tests and my graph, I acknowledged that the longer the wire, the larger the resistance. My graph gives a positive correlation. When I doubled the length of the wire, the resistance also doubled, for example, when the wire was 10cm, the resistance was 0. 15 (a ¦), When the wire is 20cm, the resistance was 0. 31cm. Therefore, the fact that the resistance increases with the length, I have gathered that the longer the piece of the wire, the further the electrons have to travel, which means there are more ions for the electrons to bump into, so when the length of the wire doubles, the more ions there are for the electrons to bump into, which makes the resistance increase. As the length increases, the resistance of the current increases because the current has further to go through in the wire, thus it has to go past more stationary atoms, which cause more collisions, and therefore there is more resistance. However, I believe that my results are reasonably reliable, because i repeated my experiment twice, and i double checked my calculations for the mean. My line on the graph, were mainly on the best line of fit. Fair Test To ensure that my tests and results were fair, I had to keep variable the same. The variables that I had to keep the same where the temperature of the wire, due to the face that the wire gained more thermal energy as the ions began to vibrate (This would sometimes become a problem when the wire was ‘10cm’, because the wire was not as long.) However it seemed to be fine, which was expected because I chose ‘constantan’, which is proven to have a very low temperature increase. Another factor that I had to keep the same is the material of the wire because depending on the material, each material conducts different amounts of heat, which would affect the resistance. Reliability To make sure that my readings were all reliable, I had to double check and repeat my experiment again, so that I could spot any errors in my results. Using the wide range of lengths from 10cm to 1 metre allowed me to get a good range of results so that I could make a good conclusion. Accuracy To make sure that my test was accurate, I had to control the various procedures of the tests. One way in which I did this, was to measure the length of the constantan. The reason why I did this is to make sure that all my tests were accurate, and that my results would be close to the true value, or at least reliable. Safety To make sure that all the tests are done safely, the power pack settings will be under 5 volts, so that the constantan wire will not get too hot and burn. If I did not take this safety measure into consideration then it could damage and affect the experiment, and give un-reliable results. Also all bags and outdoor clothing will be away from the experiment, in case any heat causes any accidents. Evaluation At the start of the investigation, I don’t believe that I started off to well, as I was behind the rest of my peers, because my partner and I was a bit confused. However, when I understood what I was doing, I soon caught up, and was off to a flying start. The length investigations went very smoothly. I did find that sometimes, it was quite difficult to be accurate with whether the tip of the crocodile clip was exactly on the measurement I wanted, because it would make around etc. One way I could have made sure that I was doing this accurately, was to make sure I pinpointed, If I had ensured this, I would have got more accurate readings, and much more precise measurements. Copper Atoms Electrons 3rd Test 2nd Test 1st Test Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Friday, November 8, 2019

People Should Use Public Transportation Instead of Driving Essays

People Should Use Public Transportation Instead of Driving Essays People Should Use Public Transportation Instead of Driving Essay People Should Use Public Transportation Instead of Driving Essay People should use public transportation instead of driving One of the difficult choices people have to make today is that of utilizing public transportation or an automobile. Americans spend a lot on everything concerning owning a car, high prices of gas, insurance, parking, license plate registration, and maintenance of the vehicle, for example. In addition, people experience long delays driving their cars every day due to crowded roads. Also, traffic congestion seems to worsen intensely while the number of motor vehicles does not stop growing; as a result, the air gets more and more polluted. According to Texas Transportation Institute, traffic congestion costs Americans $63. 1 billion a year (TTI). The use of public transportation is indeed an advantageous choice for a myriad of reasons. First off, public transportation takes people to a lot of places for a cheap price. Nowadays, due to several economic factors, people search for alternatives that help them to save money. Cars are expensive to buy and to maintain; also, gas prices have been increasing dramatically. On the other hand, public vehicles allow commuters to go around different distances spending much less than if they had to drive a car. If you compare the cost of gas and parking to the cost of train or bus pass, you will figure out that a monthly commuting pass is far more economical. Also, according to the American Automobile Association, â€Å"the estimated cost of driving a single-occupant vehicle is between $4,826 (for a small car) and $9,685 (for a large car) per year, depending upon mileage. By contrast, the annual average cost for public transportation for one adult ranges from $200 to $2,000, depending upon mileage, time of day, type of vehicle or service† (AAA). So, when looking at public transportation, one of the main benefits is undoubtedly the ability of saving some money because it costs less than driving. Another reason to advocate the use of public transportation is that it is environmentally friendly. In other words, the more people who choose mass transit, the less air pollution. The American Public Transit Association (APTA) says that â€Å"Public transportation helps promote cleaner air by reducing automobile use, which can exacerbate smog and public health problems. For each mile traveled, fewer pollutants are emitted by transit vehicles than by a single-passenger automobile; for example, buses emit 80 percent less carbon monoxide than a car†. Furthermore, mass transit emits much less hydrocarbons and nitrogen oxides than cars; these kinds of gas can cause a plethora of respiratory illnesses in humans. Therefore, the result of choosing mass transit is that it benefits the environment and consequently decreases the rate of diseases among people. There is also a social aspect to consider; public transportation is an interesting choice because it can help you widen your social life and have some fun. When you take public transport, you get to meet more people and have the chance to make new friends. Moreover, you can enjoy the scenery if the bus, subway or train goes through scenic regions, and that, certainly will make you a less stressed person. For instance, my sister met her best friend in a train. After having to go on several rides together, they built not only a beautiful friendship but also they learned several things that they can do during the trips, such as, appreciating the landscapes, catching up with some reading, and interacting with people. So, all these factors go against the idea that public transportation is boring and exhausting. In conclusion, after viewing some benefits of using public transportation, we can no longer deny that it is more advantageous than driving in many aspects. People who choose mass transit are avoiding a profuse number of concerns with expenses, and consequently, they save money. Second, they are contributing to a place with good air quality; as a result, they profit from that because they are more likely to be healthy. Lastly, they take advantage of riding public transportation inasmuch as they can expand their contacts and also enjoy their life a bit more.

Wednesday, November 6, 2019

Cry Freedom essays

Cry Freedom essays In the movie Cry Freedom Steven Biko is a black human rights leader. He is loved by the black community but hated and feared buy the white South African community. James Wood, the editor of a white newspaper, befriends Biko and agrees to go to a black township with him. Biko, however, is banned from these townships by the government. While in this township a situation arises where an analogy of the governmental and humanistic situations is compared to a table. The conversation begins when Woods says that the government is beginning to give blacks better education. Biko then says, I wont be forced into your society. You can do whatever you want to me, beat me, torture me or kill me but I wont be what you want me to be, I will be who I am(sic). Woods the says, I dont know, something about it still scares me(sic), and Biko replies, Of course it does. Your world, the white world depicts white as pure and the color black as evil(sic). Bikos friend portrays the table analogy. He says that the problem with society is that the you (referring to whites) allow us- referring to blacks to come to your table, sit in your chairs, eat your food, use your silverware, and if we are good enough, you will kindly allow us to stay. But we cant have that, we must wipe the table clean, and make a black table, live in peace as we did before you came. Woods then makes a sarcastic remark enforcing the notion of paternalism, You did have tribal wars then, didnt you?(sic). And Biko intelligently replied, What do you call World War one and two? The black perspective calls for confrontation as mentioned in the movie. At Bikos trial, a lawyer uses one of Bikos speeches where he called for direct confrontation. The lawyer says that Biko was inciting a revolt against the government. Biko then says to the lawyer, Im am here now, con...

Monday, November 4, 2019

Risk management Research Paper Example | Topics and Well Written Essays - 2000 words

Risk management - Research Paper Example Demand for transparency has increased and expectations are rising for companies to evaluate report and improve their environmental, social, and economic performance. Corporate Social Responsibility (CSR) does not have intricate definition. According to McWilliams and Siegel (2001) â€Å"actions that appear to further some social good, beyond the interest of the firm and that which is required by law† (McWilliams and Siegel, 2001, p. 117). CSR is more than compliance with the law. Frooman (1997) exemplifies CSR as â€Å"An action by a firm, which the firm chooses to take, that substantially affects an identifiable social stakeholder’s welfare† (Frooman, 1997 p.227). In the light of these definitions, CSR can be viewed as a comprehensive set of rules, practices, programs, and policies that are incorporated into supply chain, business operations, and decision-making processes of the company. CSR usually include community investment, business ethics, governance, envi ronmental concerns, human rights, workplace, as well as the market place. When it comes to Business performance, this is an area where companies pay great deal of attention since it provides integral information about the success and position of the company as well as development and future standpoint. All business operations, in one way or other, revolve around the targeted goal of an organization that is contributing to the success of the business. Business performance provides a neutral description of the efficiency and effectiveness of the company’s action. It can be characterized with attributes such as poor or well. Business performance is considered as vital area of interest for the top management of firm. Several elements contribute to the success or failure of the company. CSR is one such variable that contributes to the well-being, reputation, and financial performance of the company. This paper seeks to investigate the impact of CSR practices on firm’s perfo rmance. A critical analysis of prior literature conducted in the same field will be provided in order to evaluate the causal relationship between the two variables. Impact of Corporate Social Responsibility (CSR) on Financial Performance Ways in which companies implement practices of corporate social responsibility differs from one another. These differences are based on factors such as respective industry involved, size of company, demands of stakeholders, business culture of the firm, and historical progress of company while dealing with CSR. Numbers of studies have been conducted in order to test the relationship between ethical and social performance of corporation and its impact on financial performance. Erhemjamts, Li, and Venkateswaran, (2012) conducted a study to investigate the determinants of CSR and its implications on the organizational strategy, investment policy, and performance of the business. Erhemjamts, Li, and Venkateswaran, (2012) found that firms having higher R &D intensity, better performance and financial health are more likely to engage in Corporate Social Responsibilities (CSR) activities, whereas riskers firms are less likely to involve in such activities (Erhemjamts, Li, and Venkateswaran, 2012). Stanwick, and Stanwick, (1998) conducted a study to investigate the relationship between corporate social responsibility of a business with financial perform

Saturday, November 2, 2019

BDX Organizational Information Technology Summary Research Paper

BDX Organizational Information Technology Summary - Research Paper Example In addition to the small group, there is a larger group of contract personnel and consultants, who do not use the company’s network. The following are the names of the key personnel in BDX: The title of the IT department is Computer Lab, and the number of staff in this department is three. Each staff is allocated various responsibilities, which range from software installation to information technology systems maintenance. The IT department is allocated 30 percent of the total budget. The budget includes employee’s remunerations, purchase, and development of relevant information technology systems. The budget also includes maintenance fees for the various information technology systems in the company. There are users project leaders at the organization. These project leaders are concerned with research and development activities of the organization. They have the responsibility of ensuring that the organization is up-to-date with technology and making use of technology to enhance functions of the organizations. A web team exists which is led by Toni McEntire. Toni is the Network Administrator and he creates and maintains the BDX webpage. Two other employees assist Toni and they ensure that all technology-related items run smoothly; they include web updating and maintenance. The web team name is Fast Technology Innovators and it reports directly to the Network Administrator. The name is based on the mean age of the web team and the present situation in the technological world. The company has outsourced most of the functions such as help desk, stationaries, office equipment, and infrastructure materials. The move is to ensure that the company is not overwhelmed by the many functions. This also ensures that everyone in the company runs smoothly and as expected. There were no new hires last year and this is because of the fact that the company is still in its early development